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May 28, 2010

Google And Personalized Search Results

Filed under: Uncategorized — admin @ 3:33 am

Google has since a couple of month back ago rolled out one of the major changes in a long time. Google has introduced what they call personalized search results. Personal means that the Google search results, whether you’re logged in or logged out of a possible Google account, save information about your searches. Earlier information was saved only if you were logged in to your Google account.


The information is stored in a cookie file on your computer and Google use it to give you a more personalized search results. A cookie is a small text file that is among the browser files. It is in no way dangerous, it can never contain a virus, but some may experience it as intrusive.

Google’s goal is that your search results will be as relevant as possible and based on the information gathered. Google are guessing which sites you most want to see and rank them higher up in your search results. This new functionality is great, but as a result, the placements you see will not be consistent with the placements other can see.

To get an objective, neutral and “more accurate” search result in Google, which are not manipulated from saved search history and colored by your interests, you must now actively disable the “personalized search results.” Here’s how:

Go to Googles website – Make sure you’re not logged in any Google Account (Gmail, iGoogle, etc). – Do a search, for example, on yourself or one of your keywords. – Click the “Web History” located in the upper right corner of the search results page. – Click the “Disable customizations based on search activity.”

Now Google will not longer save any search history in a cookie on your computer and your results will be objective and neutral. Do the same procedure if you use Googles web page in your language also, if you tend to be there and search.

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Script List As you know in addition to regular posts in Wordpress, you can also write pages and organize them with your own hierarchy. You can pages for anything and display it as a regular page like a post or combine it within your template by outputting its content as HTML. Get Random Page does the latter. This plugin selects a random page from your static pages and outputs its content anywhere in your template. I use this plugin to rotate ads (see on the top right hand corner), but you can use it for anything you want. For instance you can display a random quote, a random ad, a random tip or anything else you have. Since pages can be grouped Get Random Page plugin supports groups by specifying “child of�?, so you can select a random page from a specific group of pages. Installation: Download (.zip) extract and copy the plugin to Wordpress plugin folder and activate it. After you activate the plugin just use the function get_random_page($child_of) anywhere in your template you want to output a random page. $child_of is the page ID (number) from which you want to select the random page If $child_of is not set then it’ll pick a random page from all your pages For instance: < ?php get_random_page(501) ?> will select and output a random page from all the pages that are children of page id 501

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