The information is stored in a cookie file on your computer and Google use it to give you a more personalized search results. A cookie is a small text file that is among the browser files. It is in no way dangerous, it can never contain a virus, but some may experience it as intrusive.

Google’s goal is that your search results will be as relevant as possible and based on the information gathered. Google are guessing which sites you most want to see and rank them higher up in your search results. This new functionality is great, but as a result, the placements you see will not be consistent with the placements other can see.

To get an objective, neutral and “more accurate” search result in Google, which are not manipulated from saved search history and colored by your interests, you must now actively disable the “personalized search results.” Here’s how:

Go to Googles website – Make sure you’re not logged in any Google Account (Gmail, iGoogle, etc). – Do a search, for example, on yourself or one of your keywords. – Click the “Web History” located in the upper right corner of the search results page. – Click the “Disable customizations based on search activity.”

Now Google will not longer save any search history in a cookie on your computer and your results will be objective and neutral. Do the same procedure if you use Googles web page in your language also, if you tend to be there and search.

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